The Margaret River Wine Association, Margaret River Busselton Tourism Association, South West Development Commission and Australia’s South West have formed a strategic partnership, consolidated funding and been successful in receiving an International Wine Tourism Competitive Grant as part of the $50m package. This funding will enable delivery of ambitious integrated marketing activities with scale, innovation and impact never seen before.
The first initiative will be a return to Singapore for a week-long program of events featuring regional personalities (winemakers, chefs, ambassadors etc.) alongside internationally acclaimed talent. These events will build on the success of First Class in a Glass in 2016 and the 50thAnniversary event in Singapore in 2017.
The events will run from Monday 8 October – Sunday 14th October 2018, target key wine and tourism influencers and consumers interested in connecting with the region. We are looking for wineries, craft breweries, distilleries, local events, regional food producers and tour operators to join us!
The objective of the events and supporting digital campaign is to increase international wine tourism visitation from Singapore to the Margaret River region, positioning the Margaret River region as a must-visit wine tourism destination.
Format
Showcasing Margaret River hero experiences through a series of flagship and satellite events marketed collaboratively under one central brand.
Draft Schedule
| Mon 8 | Tue 8 | Wed 10 | Thu 11 | Fri 12 | Sat 13 | Sun 14 | |
| AM | |||||||
| Lunch | (Trade matching) | ||||||
| PM | 3-5pm Wine media & trade masterclass | ||||||
| Travel trade business matching | |||||||
| Evening | Cultural Arts Event @ Timbre+ | 6-9pm ** Main Consumer Showcase Event – wine, chefs, travel etc Target 500pax |
** Building on from the 2016 Smoke & Mirrors and 2017 Equinox event concepts.
Support
The events will be supported by a digital & PR campaign pre and post events to drive visitation to the Margaret River Region.
Steering Committee
Representatives of the Wine Tourism Competitive Grant Consortium from MRBTA, ASW, SWDC and MRWA.
Next Steps
Stakeholder meeting mid-July.