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The Margaret River Region Stars on Masterchef Australia

By July 12, 2019July 14th, 2019Industry News & Updates

The Margaret River region was in the spotlight this week as part of the ‘WA Week’ on the 2019 Masterchef season.

The episodes began airing on Network Ten on Sunday night, with the Margaret River region featuring on Wednesday and Thursday night.

Filming took place in May with a cooking challenge in the forest at Leeuwin Estate and another challenge at Voyager Estate expected to highlight both the natural beauty and quality local produce in Margaret River. If you missed it, you can catch up here

A partnership with Tourism WA, the  episodes will form part of larger campaign encouraging potential visitors to ‘Create Your Own Gourmet Escape’. The campaign includes TV and online advertising supported by social and public relations activities.  Tourism WA is also partnering with Jetstar and Helloworld to deliver compelling sale fares and package offers that will feature as part of the campaign.

Create your own Gourmet Escape

Here are a number of ways operators and businesses in the regions can engage with the campaign:
1. Align your advertising or social media activity with Tourism WA by using the same imagery, available to download from the Tourism WA image library. Search for the album “Create Your Own Gourmet Escape”
2. If you’re promoting your own gourmet WA experience, download our “Create Your Own Gourmet Escape” campaign icon to use in your advertising. This is available to download from the Tourism WA image library. Search for the album “Create Your Own Gourmet Escape”
3. Join the conversation on social media! We have passionate followers who are always asking what they can see and do here when they visit. As the experts on all things WA, we ask you to share your tips and advice with them. Download this fact sheet to find out our social media handles and hashtags.
4. Refresh your listing via ATDW-Online  to make sure your product information on our Western Australia website is up to date.
All of this information is available in a handy fact sheet available for download here.