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Staff update: MRBTA Tourism Team September 2023

By September 12, 2023September 13th, 2023What's new from the MRBTA?

MRBTA’s Tourism Division is the team that members interact with most often – it includes the Industry Development (previously ‘Membership’), Marketing and Visitor Servicing teams.

The last couple of years have seen us make ongoing efforts to secure permanent talent in the team. Our recent appointment of a Marketing Manager provided a key piece of this puzzle, and we have also restructured the Tourism Division to include a new full-time role which aims to connect members to new business opportunities. Please find further details below.

Our new and existing team members look forward to working closely with members and to seeing you face to face at our different events. We are also always keen to catch up individually on the phone or in person.

To get in touch with any of the team, your first point of contact is the Industry Development (previously ‘Membership’) hotline via (08) 9780 5959, or


This team looks after destination marketing, This includes the website and @margaretriver social media channels; the editorial for Tales & Trails magazine; member and event marketing and advertising; printed map designs and content provided through our visitor centres.

Luanne Shneier
Marketing Manager

Anna Froederberg
Marketing Coordinator

Christian Bishop
Digital Product Manager

Julia Keller
Communications Coordinator

Visitor Servicing

This team delivers visitor servicing through the Busselton and Margaret River Visitor Centres and the Central Reservations team, which responds to visitor queries via phone, email, live website and direct social media messaging.

Tanya Mann
Visitor Servicing Manager (Margaret River-based)

Helen Hosken
Assistant Visitor Servicing Manager (Busselton-based)

Industry & Business Development

This team works with members to develop compelling and competitive tourism experiences. The team delivers training and development for members, with current programs including product development mentoring and the Strive 4 Sustainability Scorecard. The team also ensures that membership services are delivered to each member.

The role of Business Development Manager is a new full-time role in September 2023. The role aims to connect members with new business opportunities by working within sectors including cruise and events, and providing advice on best practice online booking strategies.

The Industry Development team is currently being supported by two additional staff members on a contract basis – Chris Ruffler and Tahnee Rieseberg.

Melissa Carmichael
Industry Development Manager

Michelle Deighton
Industry Development Coordinator

Peta Fussell
Tourism Business Development Manager

The Tourism Division is led by the Tourism Director.

Jenny Lee
Tourism Director