Websites, SEO/SEM & Google Analytics Workshop (Margaret River)

SEO and SEM are hot topics for anyone involved in marketing, and one of the most cost-efficient ways to reach your target audience when they are ready to buy. Are you confident that you’re putting your $$ in the right place? Are you able to confidently see where your web visitors are coming from? This workshop is ideal as a refresher and to upgrade your skills in online marketing strategy, tailored especially for the tourism industry.

Topics covered in the workshop include:

• Online marketing strategy;
• Website design and functionality;
• Search engine optimisation;
• Search engine marketing and online advertising tools and techniques;
• How to monitor your website stats through Google Analytics; and
• Analysis and measurement of online activities.

This workshop is ideal for people with a sound understanding of online marketing but who want to know more;

those with experience in specific online areas who want to understand how different channels can be integrated; and people who have worked with online marketing for some time and would like to gain fresh approaches.

Note: You will need to bring a laptop and your Google Analytics log in for this session.