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Workshop

Customer Service WAy

Customer service is one of the most important parts of your business and it has a huge impact on your sales, recommendations and inevitably, future success. Customer service impacts brand choice and loyalty for 95% of consumers, and in this competitive tourism market, it’s crucial to offer the best service…
Melissa Carmichael
December 30, 2019

Reaching Customers Through Distribution

Enjoy a thorough introduction to the often complex tourism industry. Learn how your business fits into the broader tourism industry and how to actively become part of the network. Learn tourism distribution and the benefits of working with online travel agents, inbound tour operators, wholesalers and visitor centres as well…
Melissa Carmichael
December 30, 2019

Promotion and Publicity for your Tourism Business

As consumers become more and more savvy to advertising, editorial coverage in the media is becoming increasingly valuable. Editorial or PR coverage is much more in-depth than advertising, and helps tell your brand story in much longer form.  It is also much more trusted by your customer than an advert.…
Melissa Carmichael
December 30, 2019

Your Tourism Business Online: Google, SEO & SEM Workshop

Did you know 88% of people in Australia are internet users? A strong digital marketing strategy is essential for small businesses who want to attract and retain customers, secure bookings and generate sales. Your website is your digital shopfront, and first impressions count. As the online space becomes more crowded,…
Melissa Carmichael
December 30, 2019

Instagram Basics for Small Business (Augusta)

An active and dynamic social media presence is key to building your audience in the online world. Facilitator Victoria Yuen will give you the best and most up to date ways to market your business on Instagram. This Instagram workshop will show people how to set up their Instagram account…
Melissa Carmichael
October 10, 2019

Creating a Website: What you need to know

Thinking about starting a website, or have one but no-one is visiting? This workshop gives you the tools to focus on what content you need to create to convey your message effectively to your target audience. We will focus on website content, and cover some general technical information.
Melissa Carmichael
October 10, 2019

Facebook Community Boost: Busselton Day 2

The Small Business Development Corporation’s Business Local service is working with Facebook Australia to bring the Community Boost program to small business owners throughout regional Western Australia. Whether you’re just starting out, or well on your way, Community Boost will help you learn the digital skills you need to market your business and connect…
Melissa Carmichael
October 10, 2019

Facebook Community Boost: Busselton Day 1

The Small Business Development Corporation’s Business Local service is working with Facebook Australia to bring the Community Boost program to small business owners throughout regional Western Australia. Whether you’re just starting out, or well on your way, Community Boost will help you learn the digital skills you need to market your business and connect…
Melissa Carmichael
October 10, 2019