Image credit: Augusta Margaret River Mail
We’re delighted to announce that Knee Deep Wines is the first winery member to officially embrace the new ‘Your Margaret River Region’ brand concept by incorporating their owner’s thumbprint onto their new wine bottle labels. Knee Deep wines used the thumbprint on the new branding as part signature, part badge of honour. The thumbprint is such an original brand,” Knee Deep sales and marketing manager Jenny Clark said. “It’s such a creative way for the Margaret River businesses to market themselves. When I heard about the fingerprint branding I had our owner scan in his fingerprint and we placed it on the label.”
We’d also like to thank the Lions Club of Cowaramup for the fantastic thumb-printed cow, which is on permanent loan to the MRBTA and is on display in the Margaret River Visitor Centre – it looks awesome! Special mention to Kerry Sibly from Mukau whose artisitic skills ensured this little lady is proudly showing off the new brand.
If you’d like to find out more about how you can use the new Your Margaret River Region brand, visit our community website.