Uncategorised Archives

Press Release: Margaret River Vintage 2024 Welcome to Country and Smoking Ceremony

With vintage 2024 commencing, the Margaret River Wine Association (MRWA) and Margaret River Busselton Tourism Association (MRBTA) invite their members and the local community to join Wadandi Pibulmum Elder, Dr. Wayne Webb for a Welcome to Country and Smoking Ceremony for everyone who has recently joined our region to work…

Jenny LeeJanuary 22, 2024

Digital Marketing Tips Marketing & Membership team blog Member Profiles Uncategorised

Listing Check-Up: Is Your Member Listing in Good Health?

Have you checked your business listing on margaretriver.com recently? As we edge ever closer to the busiest time of the year, it’s the perfect opportunity to ensure that it is up to date and giving your business the best possible representation to the site’s thousands of daily visitors.We recommend that…

Melissa CarmichaelNovember 7, 2023

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Tourism Destination Management Plan

MRBTA has been pleased to work closely with Tourism WA and Australia's South West on the development of the Tourism Destination Management Plan. The Tourism Destination Management Plan is the first of five to be developed for Western Australia’s regional tourism organisations and will reflect stakeholder priorities through a wide-ranging…

Jenny LeeJune 7, 2023

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First Welcoming LGBTQ+ Travellers Workshop

MRBTA in partnership with Husbands That Travel and Gay and Lesbian Tourism Australia (GALTA) held our first Welcoming Travel Workshop for members in June. The aims of the workshops were to raise awareness of the issues and anxieties LGBTQ+ travellers face and learn practical actions to become LGBTQ+ welcoming and…

Amanda CarmichaelJuly 21, 2022

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Save the date: Margaret River Regional Brand Workshops

We look forward to sharing our latest work on the Margaret River Region brand with you next month. The workshops will take you through the journey to arrive at a new way of talking about the Margaret River Region, which aims to define a more competitive story than the one…

Jenny LeeApril 16, 2021

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March Marketing & Visitor Servicing Update

MRBTA Members recently attended a Destination Marketing Update at Margaret River HEART with Carolyn Turnbull (Executive Director – Industry, Aviation & Markets, Tourism WA), Catrin Allsop (CEO, Australia's South West) and Sharna Kearney (Joint CEO, MRBTA) providing an overview of the organisations’ consumer marketing activity over the next six months. The update covered: A market overview and…

Amanda CarmichaelApril 8, 2021

Industry News & Updates Regional News Uncategorised Winery Members News & Updates Your Margaret River Region Events

A New In-Region Wine Event

MRWA and MRBTA are excited to advise that planning has begun for a new In-Region Festival of Wine Events. While there are many consumer events in the region that include Margaret River wine in their offering, there are none that exclusively champion or hero the wine narrative. The Margaret River…

Melissa CarmichaelJanuary 20, 2021

Get Involved Industry News & Updates Research & Statistics Uncategorised

Contribute: Quarterly Visitation & Spend Survey (October – December 2020)

Our team is currently working to gather further details on gaps in visitation so that we can plan our marketing and advocacy activity accordingly. We are asking all members to contribute to our simple quarterly survey to help identify trends in visitor numbers and spend. The survey is completely anonymous…

Melissa CarmichaelJanuary 15, 2021

Regional News Uncategorised

Our Unbeaten Tracks: Have your Say via the Online Community Survey

The region's Our Unbeaten Tracks initiative to provide connectivity across the region’s trails network is making progress, with Tredwell Management appointed to develop a Master Plan for key trails between Cape Naturaliste and Cape Leeuwin. Tredwell Management has been commissioned to carry out the work by the Unbeaten Tracks Stakeholder Round Table, consisting of 14…

Melissa CarmichaelNovember 20, 2020

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Essential Service and Crisis Accommodation

A number of our accommodation members have advised they are able to provide essential service and crisis accommodation within the current government guidelines. MRBTA is fielding a small number of enquiries from those working in essential services seeking accommodation, and those already here, who are seeking safe harbour while the…

Jenny LeeMarch 26, 2020