The quality of services on offer to visitors in the Margaret River region has been recognised with a Silver award in the Visitor Information Services category at the 2016 Australian Tourism Awards, announced in front of a 750 strong crowd at the Darwin Convention Centre on Friday evening.
The award comes as a result of major developments in visitor servicing across the region, including the formation of a single regional Local Tourism Organisation, the relocation of Busselton Visitor Centre to Busselton Foreshore, and the extensive development of digital visitor servicing platforms.
MRBTA CEO, Pip Close, reflected on the significance of the achievement:
“This is the highest level of industry recognition the association has received, so we are thrilled to bring home a Silver award.
MRBTA is dedicated to developing services which respond to the changing needs of visitors, and while we strive to remain agile, what really makes our work successful is the quality of experience offered by our members. This award belongs equally to these passionate businesses, many of whom devote their lives to providing outstanding visitor experiences.”
The remainder of 2017 will see the association raise the bar for visitor servicing even higher, with the enhancement of interactive digital mapping platforms at the Busselton, Dunsborough, Margaret River and Augusta visitor centres, the release of video content to help celebrate 50 years of wine in the region and further improvements to the destination website and regional app.
MRBTA was also a finalist in the Destination Marketing category, marking the first time that the tourism association reached finalist level for two categories.