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Tourism Australia Briefing

“Needless to say, the rest of the staff back in Sydney were suitably jealous of our escapades” said Kristy Carstairs, Industry Relations Manager from Tourism Australia following their famil of the region and Industry Briefing held at Aravina Estate on Thursday, 22 February.

Over 60 members attended and received an informative insight into Tourism Australia’s strategic direction and global market strategy, social media tips from the team behind the largest social media presence of any tourism destination in the world and information about TA support and resources for businesses in the Margaret River region.

If you couldn’t make it on the day, don’t despair, you can watch the presentations online here.

Below are some more handy links to info mentioned in the presentations.

Tourism Australia’s global consumer marketing campaign There’s nothing like Australia.

For more information about international markets visit the market regions section of their website, which contains details of Tourism Australia’s global market strategy, target market breakdown and international market updates.

The Working with Tourism Australia booklet provides an overview of resources to assist Australian tourism businesses.

Stay up-to-date with the latest information from Tourism Australia through their Essentials newsletter, on Twitter or LinkedIn and via thier corporate website,

The Working with Business Events Australia booklet provides a snapshot on the work of Tourism Australia’s specialist unit Business Events Australia. Stay up-to-date with the latest information on business events through the Business Events Australia newsletter, on Twitter or LinkedIn and via our website

You might also be interested in visiting their consumer website,, and key social media including Facebook, Instagram and Twitter.

Austrade has more information about and the support it can provide to tourism businesses including the Export Market Development Grants (EMDG) scheme and Tourism Research Australia.