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Wine Australia China Ready Content Now Available Online

Following the successful China/Asia-ready Workshops this past month, Wine Australia is pleased to advise that the content is now available through the below video links.

Module 1: Export Readiness Check (20:08)
Ben Giles, Senior Export Adviser, Austrade

Module 2: Exporting to China: The Tips and the Traps (19:15)

Rachel Triggs, General Counsel, Wine Australia

Module 3: Negotiating with Chinese Wine Buyers (46:16)

Jing Cao, Managing Director, Chinese Language & Cultural Advice

Module 4: Promotion and Pricing in China (23:51)

David Lucas, Regional General Manager – China, Wine Australia

Please note that these are unpublished YouTube links for viewing by Australian grape and wine export levy payers only.


The Wine Australia Exporter Workshops will be run in Adelaide and Melbourne in 2018. A full day workshop in Adelaide with an emphasis upon China and presentations from Wine Australia’s Heads of Market will be followed by a half-day session in Melbourne the following week featuring Wine Australia’s Heads of Market. Registration and program details will be made available soon.


Adelaide – Thursday 23rd August (full day)

Melbourne – Monday 27th August (PM)