We are delighted to continue our Experience Development Program which enable us to support members seeking to enhance their offerings, expand their customer base and drive long-term success.
Experience providers who have benefited from previous product development programs include:
- Providore Margaret River: Providore Ultimate Experience; Forage, Find & Taste The Vines; and Coffee & Chocolate Tasting.
- The Grove Distillery & Brewery: Talk & Taste: Meet the Head Distiller
- Discover Deadly: Reptile Keeper for a Day
- Forage Safaris: Backroads Trails; Sunset Picnic; and Taste of the South West.
Benefits:
- Develop products and experiences which help your business to attract interstate and international visitors.
- Ensure that international and interstate visitors can find and book your experience when they are planning their travel.
- Set achievable goals for your business growth over the coming 6-12 months.
- Guidance will be completely tailored to your business goals and the resources you have available.
Description:
Your 1-1 mentoring program will include 2 sessions with highly experienced tourism consultant Lisa Fletcher:
- A discovery session to assess your business, the ‘building blocks’ you have in place, and your business goals.
- Identification of achievable goals to work towards as part of the program.
- Common topics include pricing and commissions; assessment of booking system opportunities; experience development and defining your business USP.
- Referrals to booking engines and onboarding assistance where required.
- Follow-up session to deliver tailored recommendations for your business.
- Post-program support from MRBTA team.
Criteria:
- You have dedicated, regular resources in place to be able to implement recommendations (ongoing staff member hours + ongoing budget).
- You have a good understanding of your target audience and what makes you different to your competitors.
- You wish to focus on developing an offering which is experience-based, and unique to the region.
- Your experience strengthens the story of the Margaret River Region and the destination’s overall competitiveness.
Cost:
The cost for the mentoring program is $1000 with MRBTA able to subsidise 30% of the cost for up to 15 businesses per year. The final cost for a member to undertake the program is $700.
How to apply:
Members that are interested in taking up this offer are asked to register via this form.