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MRBTA Experience Development Program

By January 12, 2024February 22nd, 2024Workshops & Industry Training

We are delighted to continue our Experience Development Program which enable us to support members seeking to enhance their offerings, expand their customer base and drive long-term success. 

 Experience providers who have benefited from previous product development programs include: 


  • Develop products and experiences which help your business to attract interstate and international visitors. 
  • Ensure that international and interstate visitors can find and book your experience when they are planning their travel. 
  • Set achievable goals for your business growth over the coming 6-12 months. 
  • Guidance will be completely tailored to your business goals and the resources you have available. 


Your 1-1 mentoring program will include 2 sessions with highly experienced tourism consultant Lisa Fletcher: 

  • A discovery session to assess your business, the ‘building blocks’ you have in place, and your business goals. 
  • Identification of achievable goals to work towards as part of the program. 
  • Common topics include pricing and commissions; assessment of booking system opportunities; experience development and defining your business USP. 
  • Referrals to booking engines and onboarding assistance where required. 
  • Follow-up session to deliver tailored recommendations for your business. 
  • Post-program support from MRBTA team. 


  • You have dedicated, regular resources in place to be able to implement recommendations (ongoing staff member hours + ongoing budget). 
  • You have a good understanding of your target audience and what makes you different to your competitors. 
  • You wish to focus on developing an offering which is experience-based, and unique to the region. 
  • Your experience strengthens the story of the Margaret River Region and the destination’s overall competitiveness. 


The cost for the mentoring program is $1000 with MRBTA able to subsidise 30% of the cost for up to 15 businesses per year.  The final cost for a member to undertake the program is $700.   

How to apply: 

Members that are interested in taking up this offer are asked to register via this form.