With daily business activities becoming increasingly enmeshed with the digital world, it is more important than ever to leverage digital marketing to both build and protect your brand online.
Tourism Council WA are holding four workshops in September that will help you build your brand’s success through digital marketing.
Building Your Brand Through Digital Marketing | September 5th 2017
09:00 – 12:00 | Howard Park/MadFish Winery
- Introduction to online reputation management
- Earned, paid and owned media
- Content strategies
- Social listening
- User review websites
- Social media influencers
- Working with Tourism Australia and Tourism Western Australia
Facebook For Business: Insight Into Marketing | September 5th 2017
13:00 – 16:00 | Howard Park/MadFish Winery
- Facebook for Business: the basics
- Insights and analytics
- Content strategies
- Facebook offers and competitions
- Integrating third party apps
- An introduction to Facebook advertising and remarketing
Advance Facebook for Business | September 6th 2017
08:30 – 12:00| Howard Park/MadFish Winery
- Understanding content strategies
- Facebook Local
- Breaking down advertising campaigns
- Facebook remarketing
- Tools and tricks
Digital Marketing | September 6th 2017
13:00 – 17:00 | Howard Park/MadFish Winery
- Emerging trends for 2017
- Hashtags
- Video and live streaming
- Snapchat vs. Instagram
- Other fringe platforms