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Industry News & Updates Marketing & Membership team blog What's new from the MRBTA?

Video Campaign Launches Supporting Margaret River Main Street Traders

The State’s hard border closures as a result of COVID-19 had changed visitation patterns to the South West, with increasing numbers of visitors coming to Margaret River from Perth and around the State over what has traditionally been the quieter period. In response to this, an educational campaign informing visitors…

adminAugust 28, 2020

Marketing & Membership team blog What's new from the MRBTA?

July Destination Marketing Snapshot

July school holidays proved to be busy across the region and we hope you are now able to find time to consolidate and make time for marketing as the crowds ease. We are currently working on a new content plan that will reshape the type of content we produce and…

adminAugust 2, 2020

Marketing & Membership team blog What's new from the MRBTA?

June Destination Marketing Snapshot

It's encouraging to see Western Australians being able to return to travel in their own backyard and restrictions easing. Traffic to the 'What's Open' page on margaretriver.com is still trending well, with many users finding the page through a google search, so we will continue to share messaging with consumers…

adminJune 29, 2020

Marketing & Membership team blog What's new from the MRBTA?

May Destination Marketing Snapshot

May held some positive results for the region which are exciting to share. It is encouraging to see that Western Australian's have a strong appetite to travel in their own backyard, and continue to value the Margaret River region as a premium holiday destination. In terms of dispersal, the messaging…

adminJune 1, 2020

Marketing & Membership team blog What's new from the MRBTA?

Winter Marketing Opportunities

It's exciting to look ahead at marketing the region over winter and see greater opportunities than the last few months have offered. With around 52,000 people using margaretriver.com since we entered Phase 2 of the WA Covid-19 Roadmap on 18 May, our immediate focus is on producing content for margaretriver.com,…

adminMay 21, 2020

Marketing & Membership team blog What's new from the MRBTA?

April Destination Marketing Snapshot & Navigating the Months Ahead

Monitoring the travel marketing space throughout April has involved flexibility, listening to community and industry partners, and watching a record number of webinars. The key takeaway we've learnt is that consumers continue to feed their interest in travel, even while restrictions are in place. High trafficked travel blogs globally, show…

adminApril 29, 2020

Marketing & Membership team blog What's new from the MRBTA?

March Destination Marketing Snapshot

March threw a curveball at the MRBTA marketing plan and there’s no doubt other members are still picking themselves up and trying to pivot in a new direction. In terms of marketing the region in the current global climate - our advice to visitors is to pause now, play later.…

adminApril 2, 2020

Marketing & Membership team blog What's new from the MRBTA?

February Destination Marketing Snapshot

The MRBTA February Marketing Snapshot is available below. If you missed last month's, you can catch up here. If you have any questions or would like to share your feedback, please email [email protected] A quick snapshot of February's marketing highlights: Melbs to Margs Landing Page We have been busy building…

adminFebruary 27, 2020

Industry News & Updates Media Releases

Government Response to Inquiry Into the Regulation of Short-Stay Accommodation in WA

Recently, Hon Rita Saffioti MLA, Western Australian Minister for Planning, tabled the Western Australian Government response to the Inquiry into Short-Stay Accommodation in Western Australia. The Report will be made available on the Committee’s website as a ‘Related document’. The response addresses the recommendations made by the Economics and Industry…

adminFebruary 20, 2020

Marketing & Membership team blog What's new from the MRBTA?

January Destination Marketing Snapshot

The marketing team will continue to provide members with monthly marketing highlights and digital insights to keep you informed with planning your marketing activity throughout 2020. There has been a slight shuffle in the marketing team early this year, with Amanda Peterkin taking maternity leave. Sophie Mathewson will step into…

adminFebruary 9, 2020