Digital Marketing Tips

In light of recent changes to Facebook's Newsfeed algorithm which were announced in January, Tourism Australia's Head of Social Media Nick Henderson has some tips for tourism businesses on how to adapt your social media marketing strategies. For years the best way to drive organic reach on Facebook was to…

Check out these five rules for establishing a clear, effective and adaptable marketing plan for the digital age. Those who were fortunate enough to catch Georgia Rickard’s Emergence Creative workshop Marketing in the Kardashian Age may already be actioning her five rules for an effective digital marketing strategy. But for…

Social media is an incredibly important component of any business’s marketing strategy, and it isn’t as scary, inaccessible or as expensive as you might think. At the recent Tourism Australia Industry Briefing, their social media champion Victoria Johnson shared with us her top five tips for making your social media…

Marketing matters and planned marketing works.  A marketing plan should be a concise document that is always evolving, a working document that provides guidance, planning and structure to your marketing activities. A marketing plan will ensure your businesses has key messages that are consistently communicated across your marketing mix. When…