Content Marketing for Tourism

Content marketing isn’t new, but with the rise in digital marketing, it’s certainly taken on a new persona. Content marketing is the way you tell your story online and how you bring your brand and product to life.

Your images, videos, stories and copy should all tell a story and make people feel something. Are you struggling to convey your brand proposition online? Or are you just unsure how to gather enough content on a small budget?

This updated workshop will cover the basics of digital storytelling and help you craft a content strategy to suit your business. From creating and curating content, to defining your goals and desired outcomes, this session will give you all the tools you need to create an engaging and measurable content marketing plan across Facebook, Instagram, LinkedIn, Twitter and more.

The workshop covers the following topics:

• Pillars of Content Marketing – digital storytelling
• Understanding Your Brand Personality
• What Is Your Content Strategy?
• Develop Your Strategy
• Define Your Goals
• Platform specifics
  • The impact of the algorithm
  • Facebook v Instagram cross posting
  • A quick look at LinkedIn
  • Using Twitter to grow your brand
  • Email marketing
• Measure Your Effectiveness & ROI
• Tips & Tricks
• The Content Calendar
• Best Practices

This workshop is great for beginner or intermediate-level marketers looking to gain a deeper understanding on content marketing strategy and to pick up some practical and up-to-date tips.

ABOUT THE TRAINER – MEG COFFEY 
Social media and digital marketing strategist Meg Coffey is a trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.

Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, delivering training and developing campaigns that enable Australian businesses to compete on the global stage.

She is also the founder of Social Media Perth (#SMPerth), the free digital-marketing knowledge-sharing network. An ideal platform for Meg’s unique brand of social and digital marketing, the growing 4000-strong community inspires and nurtures Australia’s next generation of digital marketers.