Customer service is one of the most important parts of your business and it has a huge impact on your sales, recommendations and inevitably, future success. Customer service impacts brand choice and loyalty for 95% of consumers, and in this competitive tourism market, it’s crucial to offer the best service...
Does your business have a marketing strategy? Lots of small businesses don’t – and they can fall into the trap of doing their marketing on the fly, using ad-hoc tactics and not measuring success. This is not only inefficient, but often also ineffective. A marketing plan is such an important...
This workshop will assist prospective entrants in the 2019 Perth Airport WA Tourism Awards to prepare submissions and gain important information on the awards process. This workshop will include: An explanation of the entire awards process, including the new online submission program; Clarifications on the rules of entry; Key dates;...
Did you know in 2018, Japan was Australia’s fifth largest inbound market for visitor arrivals and total visitor spend, and eighth for visitor nights? The commencement of direct daily services by All Nippon Airways from Tokyo to Perth on 1 September 2019 presents an exciting opportunity for the tourism industry...
Customer service is one of the most important parts of your business and it has a huge impact on your sales, recommendations and inevitably, future success. Customer service impacts brand choice and loyalty for 95% of consumers, and in this competitive tourism market, it’s crucial to offer the best service...
Enjoy a thorough introduction to the often complex tourism industry. Learn how your business fits into the broader tourism industry and how to actively become part of the network. Learn tourism distribution and the benefits of working with online travel agents, inbound tour operators, wholesalers and visitor centres as well...
As consumers become more and more savvy to advertising, editorial coverage in the media is becoming increasingly valuable. Editorial or PR coverage is much more in-depth than advertising, and helps tell your brand story in much longer form. It is also much more trusted by your customer than an advert....
Did you know 88% of people in Australia are internet users? A strong digital marketing strategy is essential for small businesses who want to attract and retain customers, secure bookings and generate sales. Your website is your digital shopfront, and first impressions count. As the online space becomes more crowded,...
