Creating a consistent, relevant and successful digital strategy can be an overwhelming process – this workshop guides you towards creating and curating content and how to make the most of your efforts. Find out the essentials to ensure you utilise social media for your business efficiently and strategically. Take the...
More than 60% of the total Australian population is an active monthly user on Facebook – that’s more than 14 million people! Make sure your Facebook presence is set up right to tap into this huge potential market at the Facebook for Business: Insights into Marketing for Tourism business. This...
Discover the benefits of getting your business on Instagram and find out how you can make the most of this marketing platform. This 3-hour workshop will cover: • What is the new Instagram algorithm & what it means • How to identify what your target audience wants to see on...
This unique and innovative format will provide you with the skills, language and processes necessary to: Play to your strengths and design peak guest moments for maximum impact Brainstorm new ideas for guest experiences, driven by concepts, prompts and constraints Develop a clear understanding of what your target guest segment...
Following on from the Narrative Project, Tourism WA invites you to join us as they share Western Australia Tourism - Our Story with you. Tourism WA is embarking on a journey to define our unique tourism brand story. The development of this story, a narrative that is owned across the...
Enjoy a thorough introduction to the often complex tourism industry. Learn how your business fits into the broader tourism industry and how to actively become part of the network. Learn tourism distribution and the benefits of working with online travel agents, inbound tour operators, wholesalers and visitor centres as well...
As consumers become more and more savvy to advertising, editorial coverage in the media is becoming increasingly valuable. Editorial or PR coverage is much more in-depth than advertising, and helps tell your brand story in much longer form. It is also much more trusted by your customer than an advert....
Did you know 88% of people in Australia are internet users? A strong digital marketing strategy is essential for small businesses who want to attract and retain customers, secure bookings and generate sales. Your website is your digital shopfront, and first impressions count. As the online space becomes more crowded,...
