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Melbourne-Busselton Flights Update: New marketing opportunities; Drive times; Workshops

By January 9, 2020January 16th, 2020Airport
Jetstar Flights


NEW: Speed Dating – Accommodation & Experiences

Thursday 6 February, 12.30pm-2pm, City of Busselton

Have you thought about enhancing your appeal to the interstate market by fostering relationships with other tourism operators? This is your opportunity. The speed dating  format of this session will allow accommodation and experience providers to exchange ideas on collaborative experience building and new ways of working together.
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Airline Ready Workshop
Tuesday 4 February, 9.30am, City of Busselton

This is a repetition of the workshops provided in November 2019, and will cover the topics included in the Industry Toolkit: Distribution Systems; Commercial Partnerships; Selecting the Best Technology for Your Business; Your Website as a Direct Sales Channel and more.
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Experience Building
Thursday 6 February 2020, 10.30am, City of Busselton

This workshop aims to help businesses identify new tourism experiences or enhance existing experiences. Business will learn to deliver engaging and memorable visitor experiences by understanding the needs and preferences of the market. Encompasses contemporary experience development practices such as customer mapping, storytelling, online marketing and social media engagement.
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Jetstar Opportunity: Advertise on landing page

Supported by Tourism WA and Australia’s South West, MRBTA invites members to participate in a Jetstar digital post-booking marketing campaign taking place during March 2020.

Members have the opportunity to advertise on a landing page which is linked to from Melbourne-Busselton flights post-booking emails.
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Opportunity: Share your product with inaugural flight passengers

As a special welcome for passengers arriving on the inaugural flight from Melbourne on 25 March,  each passenger will be presented with a gift bag as they arrive on the tarmac at Busselton. Passengers on the flight will include a small group of VIP guests from the media and travel trade.

This is an opportunity for your business to gain exposure to an audience which is highly excited about discovering the region, after booking seats on the very first flight to Busselton from Melbourne.
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Visitor Information: Drive Times, Transport Options

It is critical that new visitors to the region have a full understanding of how to navigate during their stay, and operators are strongly encouraged to share advice with visitors prior to their arrival in the region. The ‘Transport & Getting Around’ page at has information on drive times and transport options which can be copied and pasted into your own communications.

Full information on car hire options at the Busselton Margaret River Airport will soon be available via the City of Busselton, and this webpage will be updated as new information is available.
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