MRBTA has been pleased to work closely with Tourism WA and Australia’s South West on the development of the Tourism Destination Management Plan.
The Tourism Destination Management Plan is the first of five to be developed for Western Australia’s regional tourism organisations and will reflect stakeholder priorities through a wide-ranging engagement program.
When complete, the TDMP will inform decision making, investment and capacity development for Australia’s South West, considering:
- Demand – including competitive positioning, brand proposition and market segmentation
- Supply – such as the depth and diversity of attractions, access and connectivity, infrastructure and experiences
- Capability – for example, workforce and skills development, funding and partnerships.
The latest stakeholder meeting took place on Tuesday 30th May, when MRBTA met with key regional stakeholders including Australia’s South West, the City of Busselton, the Shire of Augusta Margaret River, Margaret River Wine Association, South West Development Commission and DBCA.
Priorities outlined in the latest draft of the plan propose investment in the following initiatives for the Margaret River Region:
- Busselton Margaret River Airport
- New regional culinary event
- Leeuwin-Naturaliste National Park and Yandi Mia
- 5-star accommodation
- Product development
- Digital capacity building
- Sustainability training
- Ongoing travel trade representation
We look forward to receiving the final Plan once it is finalised in the coming months.