Google Analytics 4 (GA4) is Google’s next-generation measurement solution, taking over from the current Google Universal Analytics on July 1st, 2023.
bureau42 has been reviewing the new change and what it means for businesses in the South West. By migrating to GA4, small businesses can access advanced features that provide deeper insights into website and app performance.
This enables you, as business owners and operators can optimise your business’s online presence, make more informed decisions, and stay competitive in the ever evolving digital landscape.
Here’s what GA4 offers:
- Deeper Insights: Gain a comprehensive understanding of user behaviour beyond pageviews. Track interactions like clicks, video views, and downloads to see how visitors engage with your online presence.
- Event-Based Tracking: Move beyond basic pageviews. GA4 focuses on tracking user actions, giving you more accurate insights into user engagement for better marketing strategy decisions.
- Machine Learning Capabilities: GA4 integrates machine learning, providing predictive metrics and automatic insights. Leverage this functionality to make data-driven decisions and enhance your marketing efforts.
- Privacy and Data Control: With enhanced data controls, GA4 enables effective data collection and storage management while ensuring compliance with privacy regulations. Your data is handled responsibly.
- Cross-Device Tracking: Track user interactions across devices to gain a complete view of the customer journey. Optimise your marketing across multiple touchpoints.
Key dates to be aware of, make the switch to GA4 before July 1, 2023, to ensure uninterrupted data tracking and access to advanced features, as Google will no longer process data for Universal Analytics properties after this date.
Looking to migrate to GA4? Bureau42’s GA4 certified experts offer packages for a seamless transition.
Contact us today to get started: https://www.bureau42.com.au/contact/