Marketing & Membership team blog

We’ve had some wonderful winter content to share over the last few months and are now diving into spring and sharing wildflower season, springtime experiences, seasonal foodie ingredients, and outdoor wining and dining. We have fleshed out a six-month content calendar but as we are still in a particularly reactive…

The Marketing team coordinated a winter instameet from July 20th – 23rd. A group of seven Instagram photographers, videographers, and journalists were invited to experience the region over three days and encouraged to share their wintery experiences through Instagram stories. The group took part in a host of experiences including Cabin…

July school holidays proved to be busy across the region and we hope you are now able to find time to consolidate and make time for marketing as the crowds ease. We are currently working on a new content plan that will reshape the type of content we produce and…

It's encouraging to see Western Australians being able to return to travel in their own backyard and restrictions easing. Traffic to the 'What's Open' page on margaretriver.com is still trending well, with many users finding the page through a google search, so we will continue to share messaging with consumers…

May held some positive results for the region which are exciting to share. It is encouraging to see that Western Australian's have a strong appetite to travel in their own backyard, and continue to value the Margaret River region as a premium holiday destination. In terms of dispersal, the messaging…

It's exciting to look ahead at marketing the region over winter and see greater opportunities than the last few months have offered. With around 52,000 people using margaretriver.com since we entered Phase 2 of the WA Covid-19 Roadmap on 18 May, our immediate focus is on producing content for margaretriver.com,…

Monitoring the travel marketing space throughout April has involved flexibility, listening to community and industry partners, and watching a record number of webinars. The key takeaway we've learnt is that consumers continue to feed their interest in travel, even while restrictions are in place. High trafficked travel blogs globally, show…

March threw a curveball at the MRBTA marketing plan and there’s no doubt other members are still picking themselves up and trying to pivot in a new direction. In terms of marketing the region in the current global climate - our advice to visitors is to pause now, play later.…