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Amanda Carmichael

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March Marketing & Visitor Servicing Update

  MRBTA Members recently attended a Destination Marketing Update at Margaret River HEART with Carolyn Turnbull (Executive Director – Industry, Aviation & Markets, Tourism WA), Catrin Allsop (CEO, Australia's South West) and Sharna Kearney (Joint CEO, MRBTA) providing an overview of the organisations’ consumer marketing activity over the next six months. The update covered: A market overview and…
Amanda Carmichael
April 8, 2021
AirportPublic Relations

Live Weather Cross from Busselton on Weekend Sunrise

The iconic Busselton Jetty featured in living rooms across the nation last Sunday morning through live weather crosses on Weekend Sunrise. Reaching over 260,000 viewers nationally, the broadcast opportunity was coordinated and funded by our east coast public relations partnership with Australia's South West in cooperation with the Busselton Jetty.…
Amanda Carmichael
November 12, 2019
Industry News & UpdatesWhat's new about MRBTA members?

Phenomenal Achievement for Margaret River Region Businesses at the WA Tourism Awards

Western Australia’s leading tourism operators were recognised for their innovation and commitment to excellence at the industry’s premier awards ceremony, the 2019 Perth Airport WA Tourism Awards Gala Dinner, at Crown Perth over the weekend. In its 47th year, the awards attracted a record number of entries from across the…
Amanda Carmichael
November 11, 2019
Marketing & Membership team blog

October Destination Marketing Snapshot

We've received feedback from some members that they'd like to know more about how we're marketing the destination. In general, our activity falls into the following categories: Public relations Social media Content marketing via margaretriver.com Campaigns Electronic Direct Mail (EDM's) Event partnerships We thought we'd start sharing some of our…
Amanda Carmichael
November 6, 2019