Michelle Jacobsen, Author at MRBTA

Regional Branding Updates

Margaret River Busselton Tourism Association (MRBTA) Chair Announcement

The Augusta Margaret River Tourism Association (AMRTA) and Geographe Bay Tourism Association (GBTA) are pleased to announce the appointment of Mr Trent Bartlett as Chairman-elect for the proposed Margaret River Busselton Tourism Association (MRBTA). Mr Bartlett has over 30 years of extensive multi-industry experience at Chair, Independent Director, CEO and General…

Michelle JacobsenOctober 14, 2014

Get Involved What's new in the industry?

South West Mountain Bike Master Plan – Open for Public Comment

WestCycle is pleased to advise that the South West Mountain Bike Master Plan is open for public comment. The South West Mountain Bike Master Plan is the first regional master plan to be developed out of the recommendations of the Western Australian Mountain Bike Strategy. The Strategy identifies the south…

Michelle JacobsenOctober 9, 2014

Cruise Ships Get Involved Workshops & Industry Training

Cruise Ship Ready – GBTA facilitated workshops

Welcoming Cruise Ship Passengers to the West - a workshop for guides & volunteers Hosted by Tourism WA, this workshop will benefit volunteers, guides, front of house staff or people in the community who will be interacting with cruise ship passengers and provide insights into the skills that ensure passengers…

Michelle JacobsenOctober 9, 2014

Digital Marketing Tips

Social Media Tourism Symposium

SoMeT Australia In July the Australian Social Media Tourism Symposium (SoMeT) conference was held in the beautiful Barossa valley. This premiere conference for tourism professionals is an annual opportunity to share ideas, network and discover opportunities in social media for destination marketing. It was an incredible opportunity to learn from and…

Michelle JacobsenOctober 8, 2014

Networking Events

Margaret River Region Business Awards 2014 – Gallery

Ten award categories were presented at the prestigious Aravina Estate, at the inaugural Margaret River Region Business Awards presentation event on Thursday 4th September, 2014 to over 100 dignitaries and guests from the local business and tourism industry. Congratulations to all of our winners on the night.

Michelle JacobsenSeptember 24, 2014

Digital Marketing Tips Get Involved

Tourism eSchool Facebook Marketing Webinar

Watch Tourism eSchool's FREE Facebook Marketing Webinar On Thursday 2nd October the ladies at Tourism eSchool ran a FREE 1-hour Facebook Marketing webinar for Tourism Businesses and Destination Staff. Sharing easy and practical tips that you can use straight away, including: How to attract new customers and drive sales using Facebook updates types your…

Michelle JacobsenSeptember 23, 2014

Digital Marketing Tips

3 steps to encourage customer advocacy of your tourism experience on social media

Did you know that word of mouth marketing is one of the most trusted form of advertising for your tourism business or region? Word of mouth marketing doesn’t just mean customers to leave reviews on TripAdvisor. It also includes the great photos, videos and updates customers share on social media that…

Michelle JacobsenSeptember 17, 2014

Digital Marketing Tips

How to set up & manage your TripAdvisor business listing

Whether you love or hate TripAdvisor, tourism businesses simply cannot ignore it! As one of the most widely utilised online travel sites in the world, TripAdvisor has some real benefits to business marketing and management: It is a perfect example of free Word of Mouth marketing; the most trusted form…

Michelle JacobsenSeptember 11, 2014

Digital Marketing Tips

What is Social Media?

Social media is about connecting, communicating and relationship building. With 99% of Australians now using the internet, and 69% of people accessing social media daily, ignoring social media is not a good plan. It is a really great way for small businesses to engage with potential customers, increase brand awareness and ultimately, boost sales. While the…

Michelle JacobsenSeptember 10, 2014

Digital Marketing Tips Get Involved Workshops & Industry Training

TCWA Workshops in October

Grow your business and personal development with the below training and workshop opportunities, facilitated by the Tourism Council WA. These will be a joint initiative with GBTA, and we have secured the discounted TCWA member rate for our members. The Customer Service Way Revolutionising customer service in WA’s tourism towns…

Michelle JacobsenSeptember 7, 2014