Amanda Carmichael, Author at MRBTA

Uncategorised What's new from the MRBTA?

Great Winter Escapes – Watch Online Now

In partnership with Australia’s South West, MRBTA supported Channel 9 filming in the region for their upcoming show ‘Great Winter Escapes’ which aired Friday 13 at 7.30pm. The crew along with host Sam Webb took part in Cape Cultural Tour’s ‘Cape Kaya Experience’ with Josh Whiteland at Cape Naturaliste Lighthouse,…

Amanda CarmichaelJuly 25, 2018

Singapore Wine Tourism Marketing Events

Singapore Wine Tourism Marketing Events Update

Thanks to all who attended the briefing at Smiths Beach Resort yesterday. It was fantastic to see so much interest and energy in working together to make an impact in the Singaporean market. You can review the full briefing slides here. Feedback is required by Friday 20 July via email or through your relevant Steering Committee…

Amanda CarmichaelJuly 16, 2018

Uncategorised What's new from the MRBTA?

The Margaret River Region featured in Channel 9’s ‘Great Winter Escapes’

In partnership with Australia's South West, MRBTA supported Channel 9 filming in the region for their upcoming show 'Great Winter Escapes' which will air this Friday at 7.30pm. The crew along with host Sam Webb took part in Cape Cultural Tour's 'Cape Kaya Experience' with Josh Whiteland at Cape Naturaliste…

Amanda CarmichaelJuly 12, 2018

Uncategorised

Singapore ‘Make it Yours’ Digital Campaign Update

The paid spend for our Singapore ‘Make it Yours' Campaign drew to a close on 31 June. You can see a snapshot of the results below. The campaign built awareness and consideration to travel to the Margaret River region through a targeted microsite, social media promotion and media advertising. There…

Amanda CarmichaelJuly 12, 2018

Uncategorised

Your Margaret River Region is on Pinterest!

Crafters, DIYers, and brides to be aren’t the only ones who use Pinterest. Pinterest has become a powerful platform for customers, from the dreaming stage to the doing stage of travel. Your Margaret River Region is joining the conversation with our very own Pinterest board. According to Skift.com "As of…

Amanda CarmichaelJuly 12, 2018

Industry News & Updates

Tourism Australia Briefing

"Needless to say, the rest of the staff back in Sydney were suitably jealous of our escapades" said Kristy Carstairs, Industry Relations Manager from Tourism Australia following their famil of the region and Industry Briefing held at Aravina Estate on Thursday, 22 February. Over 60 members attended and received an…

Amanda CarmichaelMarch 7, 2018

Get Involved What's new from the MRBTA?

Singapore campaign – Expressions of Interest

We are seeking expressions of interest to take part in a short-term tactical marketing campaign focused on the Singaporean market and driving visitation during winter. Outline Micro-site with curated content focused on Singaporean traveller interests; wildlife & wilderness experiences, coastal experiences and food and wine experiences Content will be highly…

Amanda CarmichaelMarch 7, 2018

Uncategorised What's new from the MRBTA?

Margaretriver.com voted #1 destination marketing website

In a recent article titled '8 tips for a brilliant DMO website, and our Hall of Fame', Margaretriver.com was listed as the number one destination marketing website. We're not going to lie, we were pretty chuffed given the high calibre of websites on the list including Tourism Australia, Tourism Western…

Amanda CarmichaelFebruary 7, 2018

What's new in the industry?

Tourism Australia launches new $36m American tourism push at the Super Bowl

The campaign is the largest Tourism Australia has run in the United States since Paul Hogan’s famous Come Say G’Day ads more than 30 years ago. Celebrities featured include Chris and Liam Hemsworth, Hugh Jackman, Paul Hogan, Margot Robbie, Ruby Rose and Russell Crowe as well as American actor Danny…

Amanda CarmichaelFebruary 6, 2018

What's new from the MRBTA?

Margaret River Visitor Centre Makeover

What's happening at the Margaret River Visitor Centre? The $600,000 project, partially funded by the Regional Visitor Centre Sustainability Grant Program, will deliver a revitalised visitor experience that will enable us to better connect visitors with your business. As our primary visitor servicing hubs, this project will bring the Margaret…

Amanda CarmichaelJanuary 9, 2018