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Jenny Lee

What's new from the MRBTA?What's new in the industry?

MRBTA unveils a collaborative approach to preserving and promoting the region’s natural environment

The Margaret River region will be recognised as the leading sustainable nature and adventure tourism destination in Australia, according to a new region-wide Nature Based Tourism Strategy unveiled by the Margaret River Busselton Tourism Association (MRBTA). The strategy recognises the importance of the environment not only to tourism, but to the economy…
Jenny Lee
March 10, 2017
Industry News & Updates

Landmark decision on penalty rates in tourism industry

Tourism Council WA has reported that the federal Fair Work Commission has handed down its decision in the long-running review of penalty rates in hospitality, retail and other tourism industries. This decision on penalty rates only applies to businesses which are under federal awards, not the state industrial relations system…
Jenny Lee
February 23, 2017
Uncategorised

Election promises latest

As the 2017 State Election on March 11 closes in, learn what could be in store from each of the parties with this snapshot of their election promises. The Nationals were the first to announce their policy, declaring a ‘tourism investment revolution’, which would see $610 million invested in the…
Jenny Lee
February 23, 2017
Industry News & Updates

Labor reveals plans for ‘Brand WA’

WA Labor leader Mark McGowan has revealed plans for tourism and Labor's 'Brand WA' initiative, which will provide a global toolkit of consistent concepts, packaging and messaging that will promote our State to the rest of the world. Further details: Invest $425 million in tourism Invest $425 million to promote…
Jenny Lee
February 23, 2017
Get InvolvedIndustry News & UpdatesNews for Winery MembersWhat's new from the MRBTA?What's on?Winery Members News & Updates

‘Margaret River Region Wine Story’ marketing campaign – How to get involved

The ‘Margaret River Region Wine Story’ is a new content stream for 2016/17, telling the story of the Margaret River wine region like never before to key audiences through partnerships, PR and a range of video, digital and print content to drive visitation to the region. Outline of the campaign…
Jenny Lee
February 20, 2017